Growing Brighter
Futures
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Our Mission is to help you be mom strong!
If you’re pregnant, a caregiver, or a parent with a child under the age of 5, WIC is here for you, providing:
Healthy Food
Monthly food benefits help you provide the healthy foods like fresh fruits and vegetables, milk, cheese, cereal and other grains, peanut butter, beans & more. And because they need added nutrition, nursing moms get additional food.
Breastfeeding Support
Everything you need to know – from establishing good milk supply before your baby arrives to continuing to breastfeed after you return to work or school. Get support and education, peer counseling, lactation support, classes and more.
Nutrition Education
Learn about nutritious foods, how to plan and prepare healthy meals, shop on a budget, prenatal nutrition tips, kid-friendly recipes, access to free online lessons, personalized nutrition counseling and more.
eWIC
Your eWIC card issued by the Wisconsin WIC program is your main tool to access a wide range of benefits and check balances.
Mobile App
Use your mobile device to scan WIC-approved foods and much more. Available on both Android and iOS.
Care Beyond WIC
You always have a place to turn for questions in one-on-one sessions or peer parent groups, and referrals to social services and valuable resources.
WIC WORKS!
- WIC participation leads to healthier infants, more nutritious diets, and better health care for children. 3
- WIC moms experience longer pregnancies, fewer premature births. 2
- WIC moms give birth to healthier babies. 3
- WIC moms are twice as likely to plan to breastfeed and to breastfeed longer. 1
- Breastfeeding reduces the risk of diseases and infections for both moms and infants. 1
- Children enrolled in WIC are more likely to have regular medical care and up-to-date immunizations. 2
- Children who receive WIC benefits demonstrate improved intellectual development. 2
- WIC helps get children ready to start school. 2
- Children who participate in WIC do better in school. 3
FAQs
Your 1st WIC appointment
WIC frequently asked questions
Wisconsin WIC Mom Strong
Under normal circumstances, WIC would schedule in-person appointments with individuals looking to sign up. Right now, WIC clinics are still open and offering those appointments over the phone. To schedule an appointment, you’ll just need to call your local clinic or sign up here.
Right now, federal WIC regulations require that a WIC purchase be made with a cashier in a store. Even if these federal regulations were temporarily waived, the technology and procedures, unfortunately, do not exist to conduct a WIC transaction outside of a store. The WIC purchases require multiple computer systems to talk to each other to check if a food item is on the WIC approved list and to enter a PIN at the time of purchase.
We know this may pose challenges for our WIC shoppers. If you feel you shouldn’t go grocery shopping, take care of yourself and give your shopping list and card to another trusted shopper. Also, remember that self-checkout is an option at Copps, Pick n Save, Meijer, MetroMart and Walmart for a quicker, and more socially distant checkout.
We also recommend shopping during non-peak times, such as early in the morning, when you may come into contact with fewer people. This also increases your chances of finding more WIC-approved foods in stock and available for purchase.
WIC is speaking with manufacturers and food distributors’ representatives to monitor WIC food availability and analyzing food redemption information to determine which WIC approved foods are being purchased during this time. As of now, WIC has not received any notifications that there are shortages of WIC foods. Shelves at the grocery store may be empty due to the increased demand during this time. But they will be restocked!
Wisconsin WIC has also been approved by the USDA for temporary food waivers to allow participants to buy a larger variety of brands and package sizes until the end of May. More choices are available for whole wheat bread, 48 oz. juice and tofu. If one of your go-to WIC foods is not available, use the WICApp to do a food search or scan a similar item to see if it is approved. A list of temporarily approved foods was also texted to families recently.
In most cases, in order to determine whether or not a person is eligible, WIC looks at their income over the LAST 30 days. However, in cases of recent unemployment, WIC looks at their expected income over the NEXT 30 days. So in short, if you’re recently unemployed, there’s no need to wait to apply for WIC!
We want to ensure all of our WIC participants that their benefits are valid, and their e-WIC card will not be locked. We are not planning to make any changes to the way benefits are distributed. If participants have questions about their individual benefits, they can contact their local clinic for assistance.
Breast milk provides protection against many illnesses. COVID-19 has not been detected in breast milk. So yes, breastfeed! If you’re breastfeeding and you become ill, it’s important not to interrupt nursing. The baby has already been exposed to the virus and will benefit the most from continued breastfeeding.
Resources
Shopping Guide
Download your WIC shopping guide for tips and to see what foods WIC approves.
View Guide
WIC Cookbook
Download our new, updated Wisconsin WIC Cookbook with a variety of new recipes.
View Guide
Disclaimer: WIC MomStrong.com is an informational resource developed by independent Wisconsin WIC agencies, created in association with and with the approval of Wisconsin WIC and the Wisconsin Department of Health Services. A full range of Wisconsin WIC Program information is available by visiting dhs.wisconsin.gov/wic.
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