Growing Brighter

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Our Mission is to help you be mom strong!

If you’re pregnant, a caregiver, or a parent with a child under the age of 5, WIC is here for you, providing:

Healthy Food

Monthly food benefits help you provide the healthy foods like fresh fruits and vegetables, milk, cheese, cereal and other grains, peanut butter, beans & more. And because they need added nutrition, nursing moms get additional food.

Breastfeeding Support

Everything you need to know – from establishing good milk supply before your baby arrives to continuing to breastfeed after you return to work or school. Get support and education, peer counseling, lactation support, classes and more.

Nutrition Education

Learn about nutritious foods, how to plan and prepare healthy meals, shop on a budget, prenatal nutrition tips, kid-friendly recipes, access to free online lessons, personalized nutrition counseling and more.


Your eWIC card issued by the Wisconsin WIC program is your main tool to access a wide range of benefits and check balances.

Mobile App

Use your mobile device to scan WIC-approved foods and much more. Available on both Android and iOS.

Care Beyond WIC

You always have a place to turn for questions in one-on-one sessions or peer parent groups, and referrals to social services and valuable resources.



Your 1st WIC appointment

WIC frequently asked questions

Wisconsin WIC Mom Strong

Under normal circumstances, WIC would schedule in-person appointments with individuals looking to sign up. Right now, WIC clinics are still open and offering those appointments over the phone. To schedule an appointment, you’ll just need to call your local clinic or sign up here.

Right now, federal WIC regulations require that a WIC purchase be made with a cashier in a store. Even if these federal regulations were temporarily waived, the technology and procedures, unfortunately, do not exist to conduct a WIC transaction outside of a store. The WIC purchases require multiple computer systems to talk to each other to check if a food item is on the WIC approved list and to enter a PIN at the time of purchase.

We know this may pose challenges for our WIC shoppers. If you feel you shouldn’t go grocery shopping, take care of yourself and give your shopping list and card to another trusted shopper. Also, remember that self-checkout is an option at Copps, Pick n Save, Meijer, MetroMart and Walmart for a quicker, and more socially distant checkout.

We also recommend shopping during non-peak times, such as early in the morning, when you may come into contact with fewer people. This also increases your chances of finding more WIC-approved foods in stock and available for purchase.

WIC is speaking with manufacturers and food distributors’ representatives to monitor WIC food availability and analyzing food redemption information to determine which WIC approved foods are being purchased during this time. As of now, WIC has not received any notifications that there are shortages of WIC foods. Shelves at the grocery store may be empty due to the increased demand during this time. But they will be restocked!

Wisconsin WIC has also been approved by the USDA for temporary food waivers to allow participants to buy a larger variety of brands and package sizes until the end of May. More choices are available for whole wheat bread, 48 oz. juice and tofu. If one of your go-to WIC foods is not available, use the WICApp to do a food search or scan a similar item to see if it is approved. A list of temporarily approved foods was also texted to families recently.

In most cases, in order to determine whether or not a person is eligible, WIC looks at their income over the LAST 30 days. However, in cases of recent unemployment, WIC looks at their expected income over the NEXT 30 days. So in short, if you’re recently unemployed, there’s no need to wait to apply for WIC!

We want to ensure all of our WIC participants that their benefits are valid, and their e-WIC card will not be locked. We are not planning to make any changes to the way benefits are distributed. If participants have questions about their individual benefits, they can contact their local clinic for assistance.

Breast milk provides protection against many illnesses. COVID-19 has not been detected in breast milk. So yes, breastfeed! If you’re breastfeeding and you become ill, it’s important not to interrupt nursing. The baby has already been exposed to the virus and will benefit the most from continued breastfeeding.


Shopping Guide

Download your WIC shopping guide for tips and to see what foods WIC approves.
View Guide

WIC Cookbook

Download our new, updated Wisconsin WIC Cookbook with a variety of new recipes.
View Guide

In accordance with federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, this institution is prohibited from discriminating on the basis of race, color, national origin, sex (including gender identity and sexual orientation), disability, age, or reprisal or retaliation for prior civil rights activity.

Program information may be made available in languages other than English. Persons with disabilities who require alternative means of communication to obtain program information (e.g., Braille, large print, audiotape, American Sign Language), should contact the responsible state or local agency that administers the program or USDA’s TARGET Center at (202) 720-2600 (voice and TTY) or contact USDA through the Federal Relay Service at (800) 877-8339. To file a program discrimination complaint, a Complainant should complete a Form AD-3027, USDA Program Discrimination Complaint Form which can be obtained online at:, from any USDA office, by calling (866) 632-9992, or by writing a letter addressed to USDA. The letter must contain the complainant’s name, address, telephone number, and a written description of the alleged discriminatory action in sufficient detail to inform the Assistant Secretary for Civil Rights (ASCR) about the nature and date of an alleged civil rights violation. The completed AD-3027 form or letter must be submitted to USDA by:
  1. mail: U.S. Department of Agriculture Office of the Assistant Secretary for Civil Rights 1400 Independence Avenue, SW Washington, D.C. 20250-9410; or
  2. fax: (833) 256-1665 or (202) 690-7442; or
  3. email:
This institution is an equal opportunity provider.